Shop revival seriesHair Revival SerumScalp Revival SerumSkin Revival SerumShop Revival Series Hair Clay — Matte Finish Strong Hold | BASED

Based Hair Clay — Strong Hold Matte Clay for Men | BASED Bodyworks Hair Products | Natural Hair Products Men

BASED Bodyworks Hair Clay — strong hold matte clay for men, based hair products

Based hair clay — 5-star customer reviews for based bodyworks hair clay

Based hair clay before and after results — men's hair products by based body works

BASED strong hold clay jar — matte finish styling clay

BASED hair clay features — men's matte clay with natural hold

Hair Clay

3 oz | 85 g

(1,203)

Scent:

Santal Sandalwood. Masculine, clean and addictive.

Complimentary Toiletry Bag ($50) - only while stock lasts

BASED Hair Clay — Strong Hold Matte Clay | Men's Hair Clay — Based Lightning

Transforms Flat Hair—Instant Volume & Texture

BASED Hair Clay — Strong Hold Matte Clay | Men's Hair Clay — Based Strong

Strong All Day Hold

BASED Hair Clay — Strong Hold Matte Clay | Men's Hair Clay — Group 5

Premium Non-Toxic Ingredients

Single

$24.00

20% OFF

Two Pack

($50)

+ FREE Toiletry Bag

$48.00

$43.20

Save

10%

Free USA Shipping

Free USA

Shipping $30+

BASED Hair Clay — Strong Hold Matte Clay | Men's Hair Clay — Tiuhojfds

Free International

Shipping $100+

60-Day Money

Back Guarantee

Natural Matte Textured Looks

Natural Matte

Textured Looks

Without the overly stiff feel or buildup.

Join 3,000,000+ Who've Chosen BASED.

Premium Non-Toxic Ingredients

Formulated without parabens & petroleum.

All-Day Strong Hold

Strong flexible hold without heavy buildup.

BASED Hair Clay — Strong Hold Matte Clay | Men's Hair Clay — Based Checkmarkshield

Naturally Derived Fragrance

Scented with our signature scent.

High-Performance Formula

Engineered to deliver with no compromise.

BASED Hair Clay — Strong Hold Matte Clay | Men's Hair Clay — Based Endocrine

Scalp & Hormone Safe

Gentle & effective. Zero compromise.

BASED Hair Clay — Strong Hold Matte Clay | Men's Hair Clay — Gold Transparency

Nothing To Hide

Every ingredient listed. Every one intentional.

ORDERS OPEN IN:

MAKE THE SWITCH NOW

BASED Hair Clay — Strong Hold Matte Clay | Men's Hair Clay — Gjfldks

First 50 Orders Get 100% of their Money Back (FREE)

BASED Hair Clay — Strong Hold Matte Clay | Men's Hair Clay — Group 6

Fast 2-5 Day Delivery

BASED Hair Clay — Strong Hold Matte Clay | Men's Hair Clay — Sdlkfjs

60-Day Moneyback Guarantee

BASED Hair Clay — Strong Hold Matte Clay | Men's Hair Clay

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Moneyback Guarantee

The Key Ingredients

SIMPLE, EFFECTIVE, BASED

Kaolin Clay

Creates matte texture with natural grip for ultimate styling control and hold.

BASED Hair Clay — Strong Hold Matte Clay | Men's Hair Clay — Bentonit

Bentonite Clay

Boosts volume while drawing out excess oil, dirt, and product buildup from hair.

Beeswax

Delivers lasting structure with a strong, flexible hold that stays all day.

BASED Hair Clay — Strong Hold Matte Clay | Men's Hair Clay — Sjklfklsd

Shea Butter

Softens and conditions both hair and scalp without adding shine or greasiness.

Premium Non-Toxic

Zero Endocrine Disruptors

BASED Hair Clay — Strong Hold Matte Clay | Men's Hair Clay — Based Usa

ORDERS OPEN IN:

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Moneyback Guarantee

Frequently Asked Questions

Most clays use heavy petroleum bases, chalky fillers, or fake matte agents that dry your hair out. BASED Hair clay is oil-based, performance-driven, and built with ingredients your hair will actually benefit from. Zero shortcuts, zero compromises.

BASED Hair Clay is ideal for short to medium-length hair that needs strong hold, matte finish, and textured separation. Best for thick, straight, or wavy hair—it’s not ideal for long or very curly hair.

Expect a strong, all-day hold with natural texture and no overly stiff feel. Unlike gels or cheap clays that flake, ours stays flexible and touchable.

No. Even though it’s oil-based, the formula is designed to deliver a matte finish without heavy buildup or excess shine. You get control and separation—without the shine.

Yes. It’s oil-based but non-greasy, and rinses clean with shampoo—no scrubbing, no residue.

We use premium, nourishing waxes, oils, and botanical extracts that condition while you style. Unlike others, we never use any drying alcohols, cheap fillers or harsh synthetics which can make your hair feel and look worse over time.

It's lightly scented with our naturally-derived fan-favorite scent – Santal. Masculine, clean and addictive. BASED will never use cheap & harsh synthetic fragrances that can cause irritation.

Yes, BASED Hair Clay works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Matte Texture Duo, which is a mix of BASED Hair Clay and BASED Texture Powder.

Don't worry - that's why we created the BASED Guarantee. Although most customers never use it, we understand sometimes a product might not be a perfect fit.

Delivery & Returns

US Delivery Times

Shipping is

FREE

on all US orders $30+.

We aim to to ship your order the

next day.

🇺🇸 United States

2-5 working days

International Delivery Times

Shipping is

FREE

for all Canada, UK, EU &

Australia orders over $100.

Orders under $100 are only

$25

$60

🇨🇦 Canada

5-14 working days

🇬🇧 UK

5-14 working days

🇪🇺 Europe

10-20 working days

🇦🇺 Australia

5-10 working days

The BASED Guarantee

Our

60-day moneyback

guarantee lets

your return any products if you don’t like them. No exceptions.

To find out more, see our

“Return Policy”

Ships Next Day

BASED Hair Clay — Strong Hold Matte Clay | Men's Hair Clay — Based Delivery

2-5 Day Delivery

Free US Shipping $30+

BASED Hair Clay — Strong Hold Matte Clay | Men's Hair Clay — Based International

Free INTL Shipping $100+

Why choose

Based?

Premium Non-Toxic Ingredients

Overly Stiff & Unstylable

Strong All Day Hold

Natural Matte Textured Look

Easy & Fast To Apply

Cheap Synthetic Fragrance

Ingredient Transparency

Harsh Synthetic Chemicals

Can Dry Out Hair

BASED

Others

BASED Hair Clay — Strong Hold Matte Clay | Men's Hair Clay — Yfuhijds

3,000,000+

Here is why 3,000,000+ chose BASED

BASED Hair Clay — Strong Hold Matte Clay | Men's Hair Clay — Ygfuhijksl

720 Reviews

Mani H. Verified

01/04/2026

Yo Lance, this is my first time buying based bodywork’s and these products right here are peak. I’ve struggled with a flaky scalp for very long now and everything I’ve tried hasn’t worked. I decided to buy based and it has helped really much. And a really big bonus is I payed for the latest shipping and got it 2 days before the first predicted day that it should’ve come to my house. And the smell is really amazing and I love the toiletry bag. I’m a customer from Norway. Even if shipping takes a ...

Marius M. Verified

12/03/2026

My hair was flat back then. I used old spice which was very harsh on my hair it made my hair super oily throughout the day and even though it smelled good, it even made me bald overtime. I used harsh shampoo and conditioner until I met based. I could never style my hair the way I wanted to. As I said, my hair would always be flat. It would also be really dry until I started using based. Now I own every single product except for the toiletry bag, scalp scrubber, and the towel. My hair is now heal...

Fabian B.

22/02/2026

I love it before I used a cheap clay from Boots now that ive made the switch to Based clay I absolutely love it my hair has so much texture with the clay sea salt spray combo it had a good hold with that matte look absolutely recommend

Aidan H.

26/02/2026

The BASED Bodyworks hair clay is amazing. It has strong hold but still feels natural, not stiff or crunchy. It gives great texture with a clean matte finish, and it lasts all day. Definitely one of my favorite styling products!

Mattias S. Verified

28/11/2024

I been using the clay for the past 2 days and it doesn't disappoint the hold on it is great. Woke up the next day with my hiar still the same W based

Pops P. Verified

28/02/2026

Applying it was easy and it was amazing my hair smelled great and felt healthy and gave me volume and hold

Elian P. Verified

27/03/2026

It is a really good product with a good hold but it has a little bit more shine to it then I thought

Gabriel M. Verified

05/03/2026

Amazing hold and texture, also great if you want a volume look with straight flat hair.

Rebecca L. Verified

24/03/2026

Very good product! My son loves it. And I like that it has a very pleasant smell.

Josue R. Verified

09/03/2026

I LOVE THIS PRODUCT IT HOLDS MY HAIR LIKE I WANT IT TOO this is a life saver

Jacob Z. Verified

11/12/2024

I only used a finger tip amount and gave me texture with a lot of hold

Fernando Pop G. Verified

21/03/2026

Best hair clay I’ve tried. Great texture and stays all day.

Christian Q. Verified

07/10/2025

Gives my hair hold and texture that i love

Ryan G. Verified

17/11/2024

It's really amazing

Ozi P. Verified

02/10/2024

This is the best product I’ve ever used, and that wait time was worth it. It gives me a soft feel in my hair and you only have to use it maybe once a week before washing it out because the texture stays after rinse. My hair isn’t stiff, and it’s easy to move around. It’s also all natural with few ingredients. It may not smell like much but it does its job. 10/10

Jo A.

21/03/2026

Amazing this has changed my hair game I used to use cheap gels but now since I made my ALL NATURAL switch i’ve been getting more compliments and I’ve just been feeling way more confident with my hair thank you so much based

Emerson Y. Verified

07/03/2026

I love how it makes my hair look, I also love the shampoo, conditioner, face cleanser, moisturizer, deodorant, and the sea salt spray but I still need the body wash please

Javi S. Verified

03/03/2026

Overall a good product. I recommend using it on damp hair and using a diffuser to get the best out of it. Only thing I would say is the ship time but it’s understandable

Brett Y. Verified

15/03/2026

The clay works good to hold a fringe in the front of my hair, and works amazing with the texture powder.

Mathis H. Verified

01/04/2026

Parfait juste livraison un peu lente ~ 3 semaines mais les produits sont incroyables

Bobby H.

08/03/2026

It holds my hair very well and if the wind blows it I can just make it fluffy again

Monte V. Verified

01/03/2026

Great product adds lots of texture and hold will get more once I run out

Oscar S. Verified

08/03/2026

After applying the clay, I often see my hairstyle in peak condition

Danielle O. Verified

25/02/2026

Product is awesome. Smells good looks good feels good

Griggsog _. Verified

04/03/2026

It works very well and adds good texture to my hair

Nolan B. Verified

25/02/2026

It works well and makes my hair really good looking

Riyaan S. Verified

05/03/2026

Quality suff! Definitely works as showed in videos

Sei S. Verified

03/03/2026

Firm hold on the hair style. Never breaks

Tony D. Verified

28/11/2024

Worked really well for my straight hair

Bryce M. Verified

26/11/2024

Really good hold and texture

Hugo A. Verified

05/03/2026

It was really easy to use

James M. Verified

28/02/2026

Love the clay great hold!

Eli A. Verified

22/03/2026

Based is the goat

Jeremiah C. Verified

28/11/2024

Works perfectly

Liliia B. Verified

21/02/2026

its good

Ivan S. Verified

31/03/2026

it works wonders, it holds well and gives me the perfect middle part combined with the texture powder and blowdryer. it smells weird not like my old clays, maybe its a different batch or ingredient or manufacturing but either way it smells smoky and still works. 4 stars because of smell

Nick C.

30/03/2026

I love this product great hold and texture great for thin fine hair me and my dad both use it I recommended it

Deniz A. Verified

24/02/2026

Very good clay smells good only I think I don’t really like it’s very hard to get out but it’s still very good

Tim K. Verified

13/03/2026

is so good but i give it 4 becuse of shipping texsas and it takes 1 month

Dario F. Verified

04/03/2026

feels natrual

Hair Clay

MAKE THE SWITCH NOW

Full Ingredient List

We know you're not used to seeing them...

but we have nothing to hide.

Shea Butter:

Moisturizes and Conditions Hair

Beeswax:

Provides Hold and Texture

Kaolin Clay:

Absorbs Oil, Adds Texture

Arrowroot Powder:

Adds Texture & Volume

Santal Sandalwood:

Naturally Derived Fragrance

Bentonite Clay:

Absorbs Excess Oil and Impurities

Vitamin E:

Antioxidant

GET YOUR ROUTINE

GET YOUR ROUTINE

GET YOUR ROUTINE

Hair

Body

Skin

Revival

GET YOUR ROUTINE

Based Hair Clay — Strong Hold Matte Clay for Men | BASED Bodyworks Hair Products | Natural Hair Products Men

Hair Clay

3 oz | 85 g

Free USA

Shipping $30+

Free International

Shipping $100+

60-Day Money

Back Guarantee

How is the BASED Hair Clay different from traditional hair clays?

Who is this best for?

How much hold does it give?

Will it make my hair look greasy or heavy?

Does it wash out easily?

Will it damage or dry out my hair over time?

Is it scented or perfumed?

Can I use it with other styling products?

What if it's not a fit for me?

Ships Next Day

2-5 Day Delivery

Free US Shipping $30+

Free INTL Shipping $100+

Premium Non-Toxic Ingredients

Overly Stiff & Unstylable

Strong All Day Hold

Natural Matte Textured Look

Easy & Fast To Apply

Cheap Synthetic Fragrance

Ingredient Transparency

Harsh Synthetic Chemicals

Can Dry Out Hair

Others

Full Ingredient List

We know you're not used to seeing them...

but we have nothing to hide.

GET YOUR ROUTINE